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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Market analysis of dailies in Czech republic
 Děd, Michal ; Lejnarová, Šárka (advisor) ; Kříčková, Darina (referee)
This work deals with the newspaper market in the Czech Republic and application the most known regression methods - ordinary least squares on marketing data from this area. The aim of this work is to determine whether the number of sold newspapers can be explained by the expenditures for advertising for them and the price of newspapers. In this work I use the data for the years 2003 to 2009, which we have provided me the publisher Ringier ČR.
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